FLATIRON

Creating a brand manifesto for a uniquely stylish Dublin salon

Positioning

Concept development

Copy

Design & Layout

The owner of Flatiron wanted to explore ways in which to differentiate their hairdressing brand from competitors, to explain their approach and articulate what makes it special. We began by working on positioning and then re-engineered that inward-facing messaging to create our ‘manifesto’. We even coined a word for it - Personalism.

Working with the existing visual identity we refined and streamlined the brand mark and created a lock-up with the new brand line ‘Personalism for Hair’.