CAIRDE FESTIVAL
A regional arts festival with international ambition
Festival Identity
Festival Tagline
The dynamic team behind Cairde Sligo Arts Festival tasked us to help them develop an identity for the festival that reflected the scope of their ambition. Their aim is to deliver an annual cultural adventure in the North West of Ireland, with a particular focus on experiential and collaborative events for all ages.
We worked with the team to develop a brand mark that expresses the ‘open to all / open your mind’ ethos of the festival. The letterforms allow space for exploration and expression. The design is simple and clear reflecting the approachability of the festival. This is for everyone!
The Festival tag-line ‘An Invitation to Imagination’ creates anticipation and evokes the wide-eyed wonder of this big-hearted event.
We created a set of kaleidescopic backgrounds to communicate the colour and spectacle of Cairde.
The festival has gone from strength to strength, with audiences growing to 21,541 attendees in 2019.