BETA PROJECTS

Articulating a new concept for Dublin City Council

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Positioning

Brand Identity

Collateral

Website Copy,Design& Co-Development

Beta Projects is a Dublin City Council initiative designed to improve the experience of living in the city. It’s a live mechanism for assessing, trialling an implementing ways to make things better.

We have been working with the team since its genesis, from development of visual identity, tone-of-voice for copy and right through to web development phase. 

As residents of the city, we are very happy to be involved in this pragmatic and exciting initiative.

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We created a suite of colour coded logos for the different phases of a Beta Project.

 

The logo is designed to be highly robust city-proofed for application across a range of materials, by any means of reproduction. The stencil styling refers to Temporary / In Progress / signage, reflecting the trial/iterative nature of Beta Projects.

 
 
 
 

The website (developed with RedBloc) serves to both explain what Beta Projects is-and-does, but also as a live ‘diary’ for projects. It maps their development from inception to trial to completion. It tracks the outcomes for each trial and is also a place where people can suggest projects and comment on those ongoing.

See more at dccbeta.ie

“I’ve worked with Mr and Mrs Stevens on two branding projects. The first time we were rebranding an existing private enterprise, and the second time we required a visual identity for a new public-sector initiative. Each time they came up top trumps, creating very robust brands which met all of my requirements – whether explicit, aspirational, as-yet-unknown. I would certainly recommend working with them. Shane Waring, Dublin City Council”

— SHANE WARING, DUBLIN CITY COUNCIL